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    At Labbrand, Shanghai, CHINA.

    For Impulse, gym equipment brand.


    We created for Impulse the name (English and Chinese) and the visual identity of its new gym brand PulseUp.


    PulseUp is Impulse's gym network in China. It is based on two main concepts, the full support of the customer and the customization of training according to her/his personal goals.


    This has been expressed here through the lines and their smooth bumps which draw the letters and the rest of the visual identity system.


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