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    At Labbrand, Shanghai, CHINA.

    City branding for an urbanism project.


    The name of The Hearth was chosen to highlight the particularity of the location, which was the very first place where the Shanghai people ancestors founded the city.


     Different structures will be built, so I imagined a mother-logo for the whole place, and additive logos for each entity, with a specific color system and shape variation which also have a signage indication value.

The Hearth - 上海心

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